App Launch Campaign - AARP SafeTrip®

The AARP SafeTrip™ App

AARP partnered with the American Occupational Therappy Association (AOTA) to make a handy new safe driving app. We lent our full creative support to help ideate and launch AARP SafeTrip.

Brand Naming & Ideation, Creative Concepting, Video, Web Copy

App Naming

We needed a name that cut through the chatter. A name that embodies confidence and a world of possibilities. Something that says your safe driving copilot is here.

Smart.

Free.

Secure.

Drive more aware.

Make every trip a little safer.

AARP SafeTrip

Video

Click the thumbnail to be redirected to the AARP SafeTrip app video.

Website Copy

Main SafeTrip landing page and microsite for SafeTrip Caregiving Campaign.

Creative Leads: Karley Cisler, Nicole Reed, Gary Sume